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As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms.
For these reasons, many believe influencer marketing to be the next big thing in advertising.
For the visionary marketer, the rise of the social media influencer creates a world of possibilities.
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